Buffer allows you to pre-select times to post to your accounts so that you don’t have to choose when to post every single time. The interface on Buffer is super clean and very intuitive. If Hootsuite overwhelms you and includes far more than you are looking for, then Buffer may be your thing. The Professional version would be the perfect option for anyone managing social media accounts for multiple clients or if you are a solopreneur with several social profiles to manage since it allows the added accounts and enhanced analytics (information your clients are likely going to want to know!). The free version is a great option for solopreneurs or anyone looking to minimize their time spent posting on social media. Access to Premium apps – many of these are the same as the free apps, but with added features, like bulk scheduling.1 user automatically included, but you can add up to 10.You create all of your messages in an Excel file according to the data that Hootsuite requires and then you upload the file via the bulk messaging tool and all of your content will be scheduled without you having to type them all in individually on the Hootsuite platform. Lets you schedule unlimited messages in bulk.Enhanced analytics that allows you to break down your reports into specifics like retweets, mentions, follower growth, keyword comparisons, daily likes, likes by demographics, reach by region, etc.Allows 1 user with 10 social media accounts.Has apps that allow you to monitor up to 100+ other sites.Gives you access to analytics in the form of a basic profile summary that you can have emailed to yourself every month.Schedules a maximum of 30 messages in advance.Allows 3 social media accounts and supports Facebook, Twitter, Instagram, LinkedIn,, and YouTube.The free version only allows you to schedule a maximum of 30 posts at one time.Uses its own link shortener which you can’t combine with bit.ly or TweetDeck (or other link trackers) to collect stats.While some app integrations are free, you do have to pay for others.Can get expensive if you’re looking for in-depth analytics or working with a team.The interface is not quite as intuitive as the others.The Dashboard can look sort of overwhelming at first since it shows you all of your streams next to each other.Free Social Media courses available through Hootsuite.Can post to multiple platforms at once.Allows you to install apps for profiles that are not initially supported, like Evernote, Google Drive, Trello, YouTube, MailChimp, WordPress, and more!. You can see all of your social media profiles on the same page.You can select whether you’d like the post to go out right away, or you can schedule it to go out later. It enables you to type and store drafts from the top left corner and easily select which of your social media accounts you’d like to post your update to. HootSuite allows you to integrate various social streams into one homepage so you can keep an eye on ALL of your account activity in real-time. Now… Let’s take a look and see which one is best for you and your business! Stay tuned to find out what it is and why I prefer it over everything else. Įach has their own unique advantages, but I definitely have a favorite social media scheduler – the one I use in my own business. Here are four of the most popular social schedulers – Hootsuite, Buffer, Edgar, and SmarterQueue. This can save you time and make social media engagement a breeze. There are some powerful apps out there to help you schedule your social media content. How often are you scheduling social media?Īnd if there is one thing that either makes you get more behind or that you feel like you are not mastering, it’s social media.
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